Benefits Of Having Staff Headshots Posted On Your Company's Website
If you're in the process of revamping your company's website and are working on the "Staff' or "About Us" page, you likely want to do all that you can to make this page as appealing and informative as possible. One option that you can consider is to have headshots of your staff members listed on this page. Of course, you'll need to evaluate the size of your staff. For example, if you have more than 50 people working under your roof, you may opt to have the headshots of your management team featured in lieu of everyone who works for you. Your next step is to hire a photographer to take the headshots for you. Here are some benefits of featuring them online.
Your Business May Seem More Appealing
Every business owner should be trying to make his or her company more appealing to prospective customers, and the inclusion of headshots can help to accomplish this goal. When prospective customers browse your site, they'll often notice the smiling, helpful-looking photos of your staff members, and this can make them compelled to give you their business. By nature, many people are easily drawn to those who appear happy and warm, and the right headshots can send this message.
People May Recognize Your Staff
Another advantage to having headshots listed on your company's website is that people browsing the site may recognize those who work for you. Some people are better at recognizing faces than names, so a list of your staff members without headshots may not be as effective. For example, someone browsing the site may recognize one of your staff members as being the coach of their child's sports team. The parents may only know the coach by his or her first name, but upon seeing the headshot, will make the connection. This simple recognition could compel people to visit your business.
It Can Demonstrate Diversity
In an age that diversity is very important, using headshots for your company's website can demonstrate that your company is indeed diverse. A selection of headshots can quickly show that you have an equal number of women and men, as well as people from a variety of different ethnic backgrounds. This information is not immediately discernible from a list of peoples' names only, but becomes immediately clear when you include headshots. For prospective customers who consider diversity to be very important, this information can compel such individuals to frequent your business.