A Look At The Pros And Cons Of Real Estate Drone Photography
The real estate industry is an ever-evolving niche in the sales world, and if you are not staying in line with competitors where marketing is concerned, it is easy to fall behind and lose out on sales. Real estate drone photography and videography are two tools that many modern real estate companies are using, and it is not without reason. Take a look at some of the pros and cons of using these services for your real estate business.
Pro: You get footage of things that would otherwise not be visible.
Because the drone is capturing footage from overhead, there are certain property aspects that you will be able to provide prospective buyers that you would not otherwise be able to. For example, with drone photography, you can give prospective buyers a look at things like:
- The condition of the roof of the property
- The overall layout of the land
- The size and layout of the house
- The proximity of the house to major highways
Con: Drone footage may not be so good if there are a lot of trees.
If a piece of real estate property has a lot of trees that crowd around the structures on the property, overhead shots may not do so well at giving prospects a good view. Of course, the drones can be used to capture footage from lower to the ground, but this is not quite the same as an overhead look.
Pro: Buyers are going to be more attracted to listings with drone footage available.
Video, in general, is always a good real estate marketing tool. However, if you take things a step further with drone footage, buyers may be even more enticed to click on a link to get a look at the property listing. Drone footage is a surefire way to garner more interest in an online property listing.
Con: Paying for drone photography or footage will up your marketing costs.
Of course, getting good drone footage is not something that most real estate agents or companies can do on their own without hiring a professional because they do not have a professional-grade drone or the necessary experience. Therefore, having drone footage done to be used in your marketing efforts will mean you are investing a little more in marketing. The good thing is, the majority of this investment will be worthy because it will only help drive sales in the long run.
To learn more about the pros and cons of real estate drone photography, turn to a company that provides these services, such as Hermosa Hive.